CASE STUDY

NEW HIRE

VP, Marketing + Communications

 

VP of Sales

CHALLENGE

Influ2, a Seed-Stage SaaS, needed to hire a proven VP, Growth Marketing + Communications to position Influ2 as the emerging player in the ABM space and a VP of Sales to attack the market. For an early-stage company it was instrumental that we find the right balance of experience and startup mentality. We needed to find the people who have the experience and desire to grind through multiple stages of growth and all the challenges that come along with that.

ACTION

In the first two weeks Engro built out the talent map of Marketing and Sales executives coming from direct competitors with a wealth of experience building brands, driving growth, and who were marketing and selling directly to other B2B Marketing leaders. Within the first 3 weeks we had identified and engaged with high-value prospects who had been key drivers of scale and who were excited by the opportunity to do it again.

RESULT

With these highly nuanced searches, it was imperative that we effectively map and engage with the market. Influ2 was able to hire the perfect VP of Marketing + Communications as well as the VP of Sales who both had experience building and leading multiple hyper-growth companies through multiple inflection points through acquisition.